SpeakNow Colorado 15-Second (English)
- CLIENT Colorado Department of Human Services/Office of Behavioral Health
- OVERVIEW Developed and implemented statewide social marketing campaign in English and Spanish encouraging parents and caregivers to talk with their children about substances.
- SCOPE OF SERVICES Focus groups Video concept testing and development Key message development Paid/earned/owned media strategy Toolkit creation Stakeholder engagement Website development and maintenance Process and outcomes evaluation
- RESULTS 24,070,814 media impressions delivered across all tactics. No charge elements led to a 47% extension of budget. Statewide, 49 organizations ordered nearly 40,000 pieces of campaign collateral to extend the campaign at the local level.