Speak Now Website

  • CLIENT Colorado Department of Human Services/Office of Behavioral Health
  • OVERVIEW Provided strategic communications support and project management to 19 project partners in developing a public awareness campaign in English and Spanish aimed at reducing the stigma in seeking mental health services.
  • SCOPE OF SERVICES Focus groups Video concept testing and development Key message development Paid/earned/owned media strategy Toolkit creation Stakeholder engagement Website development and maintenance Process and outcomes evaluation
  • RESULTS 24,070,814 media impressions delivered across all tactics. No charge elements led to a 47% extension of budget. Statewide, 49 organizations ordered nearly 40,000 pieces of campaign collateral to extend the campaign at the local level.