Kernel - Core Messaging

Connect for Health Colorado

Connect for Health Colorado approached Anne during their first Open Enrollment period, when they realized their general market advertising agency could not produce relevant outreach materials for Spanish speakers.

The client formed a task force consisting of Latino/a community members who were charged with enrolling community in the new exchange.

Anne interfaced with this group, ultimately developing a number of culturally relevant pieces of creative that met community where they lived and connected them to our message.

Anne has continued to provide marketing services, media planning and media buying for Connect for Health Colorado, focusing on Colorado’s vibrant Latino/a population.