CLIENT Colorado Department of Human Services/Office of Behavioral Health
OVERVIEW Developed and implemented statewide social marketing campaign in English and Spanish encouraging parents and caregivers to talk with their children about substances.
SCOPE OF SERVICES Focus groups Video concept testing and development Key message development Paid/earned/owned media strategy Toolkit creation Stakeholder engagement Website development and maintenance Process and outcomes evaluation
RESULTS 24,070,814 media impressions delivered across all tactics. No charge elements led to a 47% extension of budget. Statewide, 49 organizations ordered nearly 40,000 pieces of campaign collateral to extend the campaign at the local level.