OVERVIEW NDH Law approached Kernel when they expanded their civil rights law practice from Atlanta, GA to Colorado. They wished to announce their new practice by creating billboards that would feature the firm’s lawyers and brand the specific types of work they perform.
SCOPE OF SERVICES Kernel engaged Greta Design and used Denver’s Soona to host a photo shoot of the attorneys. While Greta Design created the artwork for the boards, Kernel negotiated for placement of boards in metro and rural locations, including two downtown boards adjacent to the Denver County Courthouse.
RESULTS The campaign is currently in market and is delivering over 150,000 gross impressions per month.
